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Some studies have tried to separate out the various influences on the purchasing behaviour of adults. Or just observe a supermarket queue and see the struggles that occur between children and their parents. We have very clear evidence about that.īut I don’t really think we need a huge amount of scientific evidence about the influence of pester power on parents – ask any parent and they’ll give you a pretty strong answer. We know that children pester their parents about buying junk food and that being exposed to junk food advertising makes them agitate for these products more often. It’s always very difficult to separate the numerous factors that impact on parents’ purchasing behaviour. How pervasive is children’s pester power? Then there’s the use of toys and giveaways such as those you receive upon purchase of McDonald’s “Happy Meals”. Product Diversity - A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.It continues to be the linchpin of most advertising directed at children.Competition - A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.Environmental Sustainability - Local stores help to sustain vibrant, compact, walkable town centers-which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution.Public Benefits And Costs - Local stores in town centers require comparatively little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls.Entrepreneurship - Entrepreneurship fuels America's economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class.Job And Wages - Locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do.Keeping Dollars In The Local Economy - Compared to chain stores, locally owned businesses recycle a much larger share of their revenue back into the local economy, enriching the whole community.Local Decision-Making - Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.

Community Well-Being - Locally owned businesses build strong communities by sustaining vibrant town centers, linking neighbors in a web of economic and social relationships, and contributing to local causes.

Local Character And Prosperity - In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character have an economic advantage.

The following list of reasons to buy from local small businesses near you comes from the Institute for Local Self-Reliance, a national nonprofit organization working to strengthen independent businesses and local economies, and is reprinted here with permission. Local Small Businesses Near Me Directory. Why Should You Support Locally Owned Businesses?

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